DV Vic Media Program to prevent violence against women
The DV Vic Media Program supports the prevention of violence against women through working with news and social media.
The suite of projects work to ensure communities receive accurate information through the media about violence against women, and are empowered to prevent violence and gain support where needed. Listed below are some of the key components of the program.
NEW RELEASE !
Eleven ways to boost your work with news media: How to help the media to report prevention of violence against women
This new and practical guide for violence-against-women practitioners is focused on strategic prevention messaging and work with media.
Full guide for download
Individual sections for download Introduction to the resource [PDF Format] 1. Plan for your capacity [PDF Format] 2. Recognise the complexity of PVAW work [PDF Format] 3. Know some Media Industry basics [PDF Format] 4.Be responsive to news immediacy and deadlines [PDF Format] 5. Prepare tailored PVAW messages for all communications (including tricky questions) [PDF Format] 6. Keep key statistics at hand [PDF Format] 7.Be responsive to media requests for personal stories [PDF Format] 8.Know some basics about giving comment or media interviews [PDF Format] 9. Build the newsworthiness of your content [PDF Format] 10. Build media trust and commitment to PVAW [PDF Format] 11. Work with Media & Communications staff [PDF Format] Quick Reference Supplement 1: Critical themes and concepts for PVAW messaging [PDF Format] Quick Reference Supplement 2: Useful statistics and evidence on VAW [PDF Format] Quick Reference Supplement 3: Characteristics of key messages [PDF Format] Quick Reference Supplement 4: Further Resources [PDF Format] Quick Reference Supplement 5: Glossary [PDF Format]
Plain Text Word Format coming March 30th
Delivering clear and accurate information and messages about prevention of violence against women to the media is not always easy. We have a current opportunity to provide information and evidence about prevention of violence against women to the media in ways that make it more accessible and engaging for the community.
Working more effectively with the news media industry requires developing skills that include knowledge of the media industry and its business requirements, being responsive to media agendas and requests, providing accessible content, and finding proactive ways to build news interest and nuance in the reporting of prevention of violence against women.
This guide is aimed at practitioners working on violence-against-women response, early-intervention and prevention services and programs who want to work more effectively with media to communicate key messages about prevention of violence against women. It provides tools, tips and food for thought, including critical 'themes' and content for messaging on prevention of violence against women.
The guide addresses Actions 2.1 and 2.2 of Working with news and social media to prevent violence against women and their children: A Strategic Framework for Victoria and draws from the recently released national framework Change the Story (Our Watch 2015).
For further information, please contact us.
Working with News and Social Media to Prevent Violence against Women and their Children: A Strategic Framework for Victoria
Download in PDF or Plain Text
The Working with News and Social Media to Prevent Violence against Women and their Children: A Strategic Framework for Victoria and its accompanying Quick Reference Guide were launched by DV Vic in 2015 as an initiative of the Victorian Government. The Framework has been developed to achieve a clear plan for working with media in the area of primary prevention of violence against women and their children (PVAW).
The Framework reflects Victoria's experience over the last decade, including that:
- The media is a powerful setting for, and influencer of change
- There is strong enthusiasm for doing media-related PVAW work
- The intersections between media and PVAW are complex, and there are risks associate with doing this work in a poorly conceived, piecemeal or inconsistent way
- Achieving improvements in media and community understanding of PVAW will require stakeholders in this work to have a shared understanding of the evidence base, and of the key messages and approaches needed for positive social change.
By promoting a coordinated, strategic and consistent approach, the Framework aims to maximise the effectiveness and potential of media-focused prevention work. It identifies strategic priority actions, including the critical first steps: to generate agreement about what is needed, and to align the diverse groups who are undertaking media-related PMVAWC work. The Framework provides strategic support to violence against women response and prevention professionals, to aid their work with news and social media. It aims to enable key specialists to work with media and improve the media's role in building community knowledge and understanding of violence against women.
The Framework is part of DV Vic's Media Program, and builds upon the previous Family Violence in the News: Strategic Framework (CAFS and Pact Ballarat), and extensive work that originated in the Grampians region of Victoria. As part of the Framework development, DV Vic undertook state-wide consultations on a consultation draft of the framework. The aim of the consultations was to ensure that the final document would be useful and relevant for organisations across Victoria who are involved in work on violence against women.
Working with the media is an important element of Victoria and Australia's commitment to preventing violence against women and their children, and supports the objectives of The National Plan to Reduce Violence Against Women and their Children 2010-2022
For further information, please contact us.
The EVA Media Action Group
The EVA Media Action Group draws together key Victorian stakeholders working in the area of media & primary prevention of violence against women, with involvement of over 30 organisations. [Note: previously the Victorian Cross-sector Advisory Committee on Preventing Violence against Women with the Media.]
The Group was convened in May 2012 by DV Vic as part of their Working with the Media to Prevent Violence Against Women 2012 project.
Preventing violence against women requires coordination, collaboration and consistent messaging to capture the attention of all areas of our community and reach the tipping point of attitudinal change. This Group is an important step in coordinating and supporting strategic efforts in this area, and focuses on strategic thinking and coordination around the representation of violence against women in the media. The Group:
- Acts as a central meeting point for all groups working on violence against women issues within the media setting;
- Is built upon the partnerships established through the Family Violence in the Media Advisory Group, to maintain and strengthen the corporate knowledge built by the committee over the past years;
- Works to develop collective strategic thinking on coordinating projects and groups working in this area;
- Links with existing working groups in this area and considers the formation of any new groups required.
For any Media Program queries please contact us
The Eliminating Violence Against Women Media Awards (The EVAs) were a Victorian awards event that acknowledged excellence in reporting of violence against women in print, television, radio and online media; and celebrated media contributions to the prevention of violence against women. They ran in Victoria between 2008 to 2013, funded by the Victorian Government and managed by DV Vic in partnership with No To Violence and the CASA Forum.
The EVAs were a crucial platform providing consideration and acknowledgement of best practice journalism and bringing together dignitaries and senior professionals in media, judiciary, policing, community services and business around the issue of violence against women. The awards were highly successful, gaining size and momentum each year and culminated in the development of a national awards scheme which is planned for launch in early 2015, under management of Our Watch.
The EVAs attracted the interest and support of local and national media professionals and community leaders, and created a live example of successful ingenuity in prevention engagement with media. Its successes included:
- Providing a lively, positive and incentive-based approach to the issue of VAW
- Engagement of cross-sector community leaders
- Involvement and investment from government and the private sector
- Support and promotion throughout the women and men's community services sector
- Providing key content and contacts on preventing violence against women to media and other professionals through: event speeches, models of best practice, judges' comments, and the website and accompanying EVAs Reporting Guidelines
- Much of the EVAs success was due to their conception within a clear and strategic plan, their media-needs focus and the collaborative involvement of multiple managing organisations as well as an advisory committee of cross-organisational experts and supporters.
For further information, please contact us